Case Studies
I focus on putting customers at the center of my product marketing strategy. In everything I do, my main goal is to make sure customers are happy and successful.
Each project I undertake involves meticulous planning, integrating insights from diverse sources like market research, data analytics, crowdsourcing, and internal know-how. My goal is to create concise, clear, and polished assets that effectively convey the value proposition.
The next pages show some examples of my work as a product marketer up to now.
Zenhub's repositioning and rebranding efforts pay off with $10M series A
ZenHub transitioned from a GitHub add-on to a comprehensive project management tool through strategic repositioning, amplifying its brand impact and empowering software teams globally.
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Shaping Let's Do This' Identity in the B2B Space
The new messaging framework and landing page effectively communicated Let's Do This's unique value proposition while improving internal alignment and brand consistency.
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From Interim Support to Strategic Partner at ActivTrak
When a key team member went on maternity leave, ActivTrak needed to maintain momentum of their product marketing initiatives while implementing a company-wide positioning and messaging refresh.
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Translating Tinybird's Positioning into an Engaging Sales Pitch Deck
My goal when building sales decks is to provide a resource for sales reps to tell prospects a story that revolves around their world, their challenges, and how the product can solve those pains.
Pivoting and Positioning Stashpad Docs for Success
The launch of Stashpad Docs was a remarkable success. We received notable media coverage, secured the #9 spot on Product Hunt, and experienced a surge in user acquisition.
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How Zenhub Sprints revolutionized project management
Discover how a meticulously planned launch strategy, coupled with strategic timing, propelled Zenhub Sprints into the spotlight as the ultimate choice for agile teams, driving both brand recognition and adoption rates.
Some kind words from kind people ❤️
"Mariana was an outstanding marketing partner for me as a CRO. She did an excellent job corralling our various stakeholders across the company to align on a messaging framework, and she used that to produce very effective sales collateral that enabled our team to win new business."
Yotam Yemini
Former Chief Revenue Officer at Tinybird
"Mariana has brought a transformative change to how our sales team and event organizers engage with our product. Her content has not only elevated the level of understanding for our sales team regarding the intricacies of our product, its features, strengths, and nuances but has also facilitated our event organizers in using our product more comfortably and autonomously."
Jessie Scelzi
Former Chief Revenue Officer at Let's Do This
"Working with Zenhub was really easy, and a lot of that was due to the groundwork Mariana laid. I was impressed with the materials she created that helped us quickly understand the company's problems, who their competitors were, and what made them special, which ultimately allowed us to develop a successful branding strategy."
Alejandro Quinteros
Co-Founder and Creative Director at Pivot & Pilot
"Mariana was amazing in helping us with our product launch and rollout. Launches can be a bit hectic, but she was incredibly helpful. With her messaging briefs, Mariana helped our team take a step back and really think about the direction we should be going. Her smart approach to strategy and systems saved us a lot of time that we would have otherwise spent going around in circles. We all became more confident in working together towards the same goal and growing our brand."
Jess Cooper
Former Senior Manager of Marketing at Zenhub