As a Product Marketing Consultant, I provide both strategic leadership and hands-on execution on a flexible, part-time basis (also known as a fractional model). I bring product marketing expertise to B2B SaaS companies without the cost and commitment of a full-time hire, helping with everything from strategy development to tactical implementation. This model is particularly valuable for Series A and B startups looking to establish and execute strong marketing foundations.

Working with a consultant offers significant cost savings as you get senior-level expertise without the full-time salary and benefits commitment. You gain immediate access to proven experience, accelerating your time-to-market without the delays of recruiting and training an in-house employee. Additionally, I bring an objective outside perspective unconstrained by internal politics, while offering the flexibility to scale marketing efforts up or down based on your needs.

While AI is a powerful tool for gathering and synthesizing information, strategic positioning requires nuanced understanding and interpretation that only human expertise can provide. The true value in positioning work comes from identifying subtle market dynamics, uncovering unspoken customer needs, and making deliberate strategic choices about where to play and how to win. Through customer interviews and collaborative workshops, we uncover insights that aren't documented anywhere - like how customers actually make buying decisions, what unstated problems they're trying to solve, and which alternatives they truly consider. This human-led approach helps us identify unique market opportunities and develop positioning that genuinely resonates with decision-makers. As April Dunford emphasizes in her positioning methodology, success comes from deeply understanding a narrow set of customers and making strategic choices about how to position yourself for them, something that requires business judgment, market intuition, and real-world experience that AI simply cannot replicate.

I help establish your marketing foundation through strategic positioning, audience-based messaging, and clear go-to-market strategies. I focus on creating sustainable growth strategies rather than random tactical experiments. This approach ensures every marketing dollar is invested strategically toward your business goals.

I combine strategic planning with hands-on execution, focusing on building sustainable marketing foundations rather than just tactical campaigns. My approach emphasizes understanding your customers' problems, competitive landscape, and unique strengths to create actionable, results-driven marketing strategies.